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Google will begin showing a blue mark close to shippers' names on Gmail to confirm their character, the organization reported Wednesday. New blue marks of approval will consequently show up close to organizations that have taken on existing Gmail Brand Pointers for Message Recognizable proof (BIMI).
The BIMI highlight, which was presented in 2021, expects shippers to utilize solid confirmation and check their image logo to show the brand logo as a symbol in messages. Clients will presently see a mark symbol for shippers who have supported BIMI. Google says this update will assist clients with distinguishing messages from real shippers versus impersonators.
Image credits: Google
Once you hover your mouse over the blue checkmark next to the sender’s name, you’ll see a sponsored message that “The sender of this email has verified that they own the domain and logo in their profile picture.”
“Strong email authentication and email security systems help users identify and stop spam, and enable senders to boost their brand trust,” the company wrote in a blog post. “This increases trust in email sources and gives readers an immersive experience, creating a better email system for everyone.”
Blue check marks have made headlines over the past several months, largely due to the chaos on Twitter that began when the Elon Musk-owned social network began selling verification. Last week, Twitter officially got rid of the old blue checkmarks, while a glitch earlier this week brought them back momentarily if you refresh your bio.
Of course, verification tags are not just a Twitter-specific concept, because YouTube, Pinterest, TikTok, and many other digital platforms have some form of verification. In March, Meta took a page out of Musk’s book and launched paid verification tags, and even LinkedIn recently introduced verification badges.
Gmail is rolling out blue verified checkmarks starting today across Workspace accounts and personal Google accounts, so you’ll likely start seeing them soon.